Search Engine Optimization after Googles Penguin 2.1 Update

There was the talk about the death of the SEO or about its future after the launch of “Panda”, and “Penguin” by the google, and there was a buzz about “Penguin penalties” which means that the Search Engine Optimization ( SEO ) will no longer be a feasible tactic. SEO is in the limelight about the changes that will occur in it after the updating of Penguin 2.1 by Google. And I still believe that SEO is still the most effective means of delivering the high quality and the good acceptable traffic to a website. Lets have a look at the life of the SEO.

How it was before Penguin 2.1, and how SEO will be changed after the introduction of Penguin 2.1.

SEO Before Penguin 2.1 

Firstly, lets have a clear view of SEO before Penguin 2.1

Link Buildings 
Earlier before penguin 2.1 we use to spend long hours for the directories for website submission for link building, and was easy for us to connect to the peoples and get our links exchanged to the websites.

Link Relevance 
It was easy for us to get a good infact high page ranks ( PR ) to our blogs and website irrespective of the any niche ( Topics ), which was a good sign but penguin 2.1 has changed it which we will look further in details.

Social Media Marketing
In the present Gen or era social media plays an important role in any kind of marketing, and there was no actual engagement with the targeted audience and neither there was any Networking, interacting, and relationship with the same.

SEO after Penguin 2.1 
What according to you can the upgradation on Penguin effect the above stated points or SEO strategy? And the answer for this is simply YES, and how lets have a look.

Link Building 
By penguin 2.1 Google is trying to reduce/minimize the number of waste content and provide the best for its users, and with a penguin 2.1 the link velocity has been reduced due to which link building takes a bit more time after the penguin 2.1.

Link Relevance 
After Penguin 2.1 in this area you need to have a relevant backlinks from the websites of the similar niche ( Topics ), if you wish to get a high PR for your blog.

Social Media Marketing 
In this we need to engage with our audience providing them with relevant information, and educate our followers or fans, so networking, interacting, and building relationships with our targeted audience plays a vital role.

Extra info & Conclusion 
To have a good content marketing after the introduction of Penguin 2.1 have an important point in your mind i.e., guest posting must be done in the high quality website with good and unique content which can be made easy with proper infographics, videos, case studies etc. as content duplication has come into play with the update of Penguin 2.1. So just try following the above guidelines to succeed in the online marketing community.